Growth/P&L/Equity Stake/Exits
Growth operator for home services.
I partner with exceptional people to build, scale, and professionalize home services businesses. That's looked like leading marketing through 5X growth at Olshan and the Cable Lock family of brands, a multi-location operation spanning 30+ DMAs, and an equity stake in SouthernDry that grew 9X to a private equity exit. And I don't lead from a slide deck. Big team or just me, I get in the weeds and build.
I know the field, the funnel, and the financials.
Operator
Most marketers optimize inside their platforms. I connect the dots to the P&L, because I understand how the business actually runs: production schedules, backlog, cashflow, receivables. When crews book out mid-month, budgets move that week, not next quarter.
Builder
This is the part that's play for me. Ads, landing pages, automations, AI tools, constant tinkering to make the machine work better. My best use of time is setting direction and assembling the right people, but nothing under me is a black box. Hands-on is how I spot inefficiency, judge talent, and know which new channels put real jobs on the board and which just waste spend.
Investor
Equity stake in SouthernDry through a 9X run and a multi-million dollar private equity exit. Personal capital at work across startups and acquisitions. Seats on multiple M&A teams, working both sides of a deal, from diligence and valuation to post-close integration and growth, plus greenfield builds when the smarter play is starting from zero.
What I can help with
No packages, no pitch. If it's on the list, I've done it at scale.
Brands I've worked with along the way
The Receipts
Found the angle the PE money missed. Then sold to it.
couldn't outspend them, so we outbranded them
SouthernDry became a client in 2017, a small Alabama foundation repair and waterproofing company in a market saturated with private equity backed players. Outspending that money was never an option.
So I went looking for the attack point. Market analysis, distinct branding, and a sharper value proposition built around a lane the big money overlooked. While PE competition rolled up the other independents, we found our stride and took off.
When the founder set his sights on real growth and a legacy brand, the work turned into an equity stake and the CMO seat. Full stack engagement from paid media to CRM to speed to lead. The sales team grew from 1 to 14 across 3 states, and greenfield territory expansion produced $1.2M in first-year revenue on its own. Then the finish: $800K to $7.2M and a sale to private equity in 2025.
Still compounding at Olshan
Marketing lead through 5X same-store growth across the Cable Lock family of brands. Consistent year over year growth, across 30+ DMAs, no acquisitions doing the work, launching new markets and new service lines along the way.